About Keema

I’m Keema, also known as GrandmaGoneWild.

I’m a Christian woman, mother of two, grandmother of nine, entrepreneur, content creator, golfer, family historian, family griot, aspiring actress, and someone who strongly believes that life does not stop at 60.

Faith, family, resilience, curiosity and reinvention shape almost everything I do.

Business & Entrepreneurship

I’ve spent more than 30 years building and operating businesses across multiple industries.

I owned a national financial aid consulting firm that worked with colleges and universities throughout the country, from small vocational schools to major public and private universities, including NYU.

Later, my daughter and I built a Black-owned natural parenting retail business and product line that grew into one of the largest of its kind in the United States before changes in the industry and COVID eventually forced us to close.

Today, we continue working together through The ECS Firm, providing consulting, strategy, grant development, organizational support and business services.

My career has taught me that rebuilding is not failure. Sometimes life pushes you into a new chapter whether you planned for it or not. I've had to regroup, change direction and start again more than once. Each time, I've learned something about myself and what I'm capable of doing next.

Family History & The Watson-Clark Family Collection

One of the most unexpected chapters of my life began when I realized I had become the historian of my family.

I am now the family griot and steward of The Watson-Clark Family Collection, a privately held multigenerational archive containing thousands of original family photographs, along with letters, documents, yearbooks, artifacts and family stories spanning more than a century.

The collection documents generations of one Black American family from Texas to California and captures the everyday lives of the people who came before me.

Researching my family history changed me. I began identifying relatives through photographs, funeral programs, obituaries, historical records, conversations and context clues. Every discovery seemed to lead to another question, another person and another story.

When I began sharing those discoveries through GrandmaGoneWild, something else happened. People saw their own families in mine.

They connected with the photographs, the stories and the realization that so much of our family history can disappear when the people who know the stories are no longer here to tell them.

That journey led me to create What I Didn’t Ask, my guide to helping people preserve the names, memories, stories and history within their own families before they are lost.

Today, I continue researching and preserving The Watson-Clark Family Collection while exploring opportunities for exhibitions, publications, research, educational projects, documentaries and other appropriate uses of the archive.

I also speak about Black family history, genealogy, preserving family stories and the importance of ordinary family photographs in documenting our history.

GrandmaGoneWild & Storytelling

What began as casually sharing pieces of my life on social media has grown into GrandmaGoneWild, a community built around Black history, family storytelling, genealogy, vintage photographs, culture, humor and life experience.

At the heart of it is storytelling.

Sometimes that's the story behind a 100-year-old photograph. Sometimes it's a conversation about something happening today. Sometimes it's golf, travel, family or what it really looks like to keep discovering new things about yourself after 60.

I’m also the creator and host of 3 Minutes with Keema, a short-form interview series featuring conversations with entertainers, entrepreneurs, community voices and people with meaningful experiences and stories worth sharing.

Golf

Golf became another unexpected chapter.

What started as learning a new sport became a passion and a source of friendship, confidence, travel and personal growth.

In 2025, I founded DFW Elite Golf League, a growing co-ed golf community created to make the game feel more welcoming, accessible and enjoyable for beginners, returning golfers and experienced players alike.

Golf reminds me regularly that you can be a beginner at something at any age.

Media & Entertainment

I’ve also found myself exploring opportunities in media and entertainment.

I’ve appeared as a contestant or participant on productions including Squid Game: The Challenge, The Montel Williams Show, The Newlywed Game, Supermarket Sweep twice and You Bet Your Life with Jay Leno.

I’ve also worked background roles on several productions in the Dallas-Fort Worth area. Being on sets and working in production environments introduced me to another side of the entertainment industry and strengthened my interest in exploring where those opportunities might lead.

Life After 60

Outside of business and media, I’m passionate about healthy living, honoring the earth through the way we live and care for ourselves, travel, family, storytelling and continuing to grow mentally, spiritually and creatively.

I don't believe we have to be defined by one title or one season of life.

I'm a grandmother and an entrepreneur. A family historian and a golfer. A consultant and a content creator. I can spend one day researching someone in a photograph from 1910 and another trying something I've never done before.

All of those things can exist at the same time.

GrandmaGoneWild is not a character or a marketing persona. It reflects the way I’ve chosen to move through this stage of life: honestly, boldly, creatively and without shrinking myself because of age or other people’s expectations.

This chapter of my life is still unfolding.

And I’m very interested in seeing where it leads next.